Our story
Loklore: A Legacy of Craft, A Future of Innovation
Loklore was born out of a deep admiration for India’s diverse and rich cultural heritage. Founded by Aradhya Gupta, a NIFT graduate, our journey began with a desire to bring timeless, handcrafted artistry to modern homes. We recognized that traditional craftsmanship, though highly valued, was often on the verge of being lost in the hustle of mass production. Loklore was conceived as a way to preserve these arts, empower artisans, and create a space where the past and present could beautifully coexist.
We started by collaborating with talented artisans across the country—craftsmen who possess knowledge passed down through generations. By modernizing their designs without compromising the integrity of their craftsmanship, Loklore became a platform that not only supports these artisans but also introduces the world to the beauty of Indian handicrafts in a new light.
Our Vision
At Loklore, our vision is simple: To modernize and globalize traditional craftsmanship, making it an integral part of contemporary living. We aim to create a sustainable ecosystem where artisans can thrive, their crafts can be appreciated, and their legacies can be passed on to future generations. Through our work, we want to inspire individuals to embrace handcrafted artistry, ensuring it has a place in the lives of people who value authenticity, creativity, and sustainability.
Our vision extends beyond just products; we envision a world where art, culture, and design meet to create a holistic, global appreciation for the intricate skills that have been practiced for centuries.
Our Philosophy
We believe in slow, sustainable, and ethical design. Every product at Loklore is crafted with respect for both the artisan and the environment. Our approach is rooted in:
- Authenticity – Celebrating the soul of traditional craftsmanship in every creation.
- Innovation – Blending heritage techniques with modern functionality.
- Sustainability – Using eco-friendly materials and conscious production methods.
- Empowerment – Uplifting artisans by providing fair wages, skill development, and market exposure.
By upholding these values, Loklore is not just selling products; we are preserving culture, supporting communities, and fostering a deeper appreciation for handmade artistry.
Our Design Approach
Design at Loklore is a seamless blend of functionality, craftsmanship, and innovation. Our approach is rooted in the understanding that each piece tells a story. Every design is carefully thought out, not just as a decorative item but as something that enhances the experience of the space it inhabits.
Our design process begins with collaboration—working closely with artisans to understand the nuances of their craft. From here, we integrate contemporary design principles to ensure that each product is both relevant to modern lifestyles and true to its heritage. Whether it’s a handcrafted wooden table, a set of pottery, or a vibrant textile, we strive to create designs that are versatile, timeless, and capable of bringing a unique, personal touch to any space.
We embrace minimalism, sophistication, and functionality, ensuring that each product feels like a piece of art but serves a practical purpose in daily life. By modernizing traditional forms and introducing new elements, we aim to make the beauty of handcrafted goods accessible and desirable to a new generation of consumers.
A Future Built on Heritage
Loklore is more than a brand; it is a commitment to preserving India’s artistic soul. As we continue to explore, create, and collaborate, we remain dedicated to our mission—reviving traditional crafts, empowering artisans, and reshaping the future of handcrafted design.
Join us in celebrating craftsmanship that tells a story, design that stands the test of time, and a movement that honors the past while embracing the future. Welcome to Loklore—where every creation is a masterpiece in the making.